Google confirmed earlier this month that December’s helpful content update has now finished rolling out. This update focused on penalizing sites where content was unhelpful for users and ultimately used to game search engines. Although it’s perhaps too early to say which industry this has impacted the most, there are clear signs showing that...Read More

There are a number of considerations that should be taken into account if effectively forecasting the return on investment (ROI) for any organic campaign. By applying a blend of different methods (and through a little support from some industry-leading tools) you’ll be in a position to benchmark organic performance and work towards strategic key performance...Read More