If you are not serving high quality, relevant content to users, paid and organic strategies will fall flat. See how our products and services can help shape your content marketing strategy.
HubSpot
HubSpot
Demand Gen
Demand Gen
Content Marketing Institute
Content Marketing Institute
Get a better understanding of how our services can be best suited to meet your strategic goals and business objectives
We review the performance of your content, looking at bounce rate through to dwell time, providing quick win recommendations.
Closely integrated with SEO, we use keyword research to identify content gaps and opportunities. Providing recommendations on how to compete more effectively for relevant keywords.
Closely integrated with your link acquisition strategy we take a look at where you and/or where your competitors are acquiring links. All of which informs a new / revised content strategy.
Using all the research already outlined, we identify clear gaps where competitors are competing in relevant keyword spaces. We provide recommendations for how you can improve market share in these areas.
We can link up with your press release schedule to ensure PR reach is aligned with search intent. Alternatively, we build pure SEO/content calendars, advising when certain keyword targets seasonally peak throughout the year.
Using all the research already outlined, we provide clear recommendations for a content campaign that will deliver success for your business. Whether it’s a new widget, infographic or microsite we will meet your needs.
The next phase of a content audit looking at where existing content can be consolidated to improve site visibility. We identify instances of duplicate content or where redundant pages can be redirected for optimum performance.
Identify new opportunities to implement internal links to high performing content. Our understanding of connected keywords and user journeys helps identify new linking opportunities.
Use both first and third party data sources to present an overview of your audience demographic, interests and behaviors. The way audiences engage with your brand as is essential part of any content campaign.
By consolidating keyword research data, audience demographics and SEO knowledge we facilitate content workshops that brainstorm ideas for new content campaigns.
If you see content marketing playing a key role in your digital marketing strategy, Digital 101 can support you all the way. We create bespoke content strategies for all of our clients, so please feel free to contact us for more information around your specific requirements
If you would like to hear more around the pricing of our services,
please get in touch. We’d love to hear from you!